More expensive than the average drug store bronzer, but it is still a unique product. I've purchased and used the Too Faced brand Leopard bronzer, which is pretty expensive. I prefer the price point of this bronzer. As others have mentioned it is more pigmented and slightly less shimmery. Don't catch me wrong... there is good amount of shimmer in here still, but used with a light hand you get more of a bronze/shaded look in comparison to Too Faced's version. Which heavily leans on the highlighter end of things. It may be that this has more brown and Too Faced's has more gold??? This is still extremely suitable for fair skin, which I have, and may also work nicely as a subtle sandy pink on medium tones. For dark skins, I believe this would work nicely as a unique highlighter (since its not so champagne it may look more natural and not so white.) For sure, but I'd choose this one any day over Too Faced's version because of the price, the (better, imo) packaging, and the higher level of pigmentation.My husband ordered this for me. This came in it's original box as assured and in pristine quality. Very happy with my purchase!